Every keyword is not created equal. Every keyword has its level of difficulty and popularity. Example: Drug treatment center on google AdWords is $60-100 per click is what it would cost you as the business owner, and it is extremely competitive rank a site on the first page. A keyword such as green fire truck may cost you .50 cents per click and is a lot less popular, resulting in less effort to rank on the first page of google.
The more difficult the keyword you want your site to rank for, the more resources it will take to rank your website and we will then adjust the price so you can have a better chance at outranking your competitors. Please allow 2-3 business days after completing our questionnaire for us to send a detailed video explanation on what we found with your site and how we can improve it.