There is no point of maintaining a website or an online business if it does not get an adequate amount of traffic. To do this there are some very simple but highly effective steps you can follow. We will help you out today by describing in detail, 5 of the best SEO tricks you can adopt to increase the traffic on your website.
These are some tried and tested methods and you will start seeing a difference immediately on following these tips and tricks. Trust me, you are just one keyword away from increasing the earning potential of your website or your brick and mortor business. So without further ado, let us dive right into the 5 Must Have SEO Tricks To Increase Traffic On Your Website.
1.) Make your website highly visible to search engines:
The most natural path the unique visitor will take your website will be through a search engine. So your website should be like a neon sign to search engines and that is where SEO optimization comes in. You will find multiple so-called tricks to boost your website’s visibility, none of these tricks are backed up by facts and even if they work, it is only for a short while. The method that works is very simple.
Keep your website content unique and targetted. Do not ever copy content or just rewrite it by changing a few words. Be original. That is how you can make your website stand out from the crowd. This brings us to a very important part of your website – ‘KEYWORDS’ or TAGS’. In each of your post, you can specify certain words as tags and that gives the search engine a summary of what your article is about. This helps the search engine to narrow down the results and effective use of these tags will enable you to rank high on search results.
The trick here is not to overdo it but achieve that perfect balance between the number of tags and their relevance. Do not use so many tags that the search engine’s algorithms simply overlook your website and do not use too little that the search engine does not consider your website to be good enough to be included in the search results. 6-7 tags that effectively describe what your article or post is about will work wonders.
That brings us to the other aspect of being focused. You might be tempted to include everything under the sky so that people searching for different things would end up on your website. Unfortunately, search engines do not work that way. They rank websites that are focused on one particular subject matter higher than the more generalized websites. So if your website is about cars, each page on your website should revolve around cars and not include boats or motorcycles. Find your niche and stick to that and you will be steadily climbing up the ranking in search results.
2.) Make it easy for the visitors:
Your ultimate aim should be to make your website so attractive to visitors that they keep coming back. Getting new visitors is difficult and you should have a good number of loyal and regular repeat visitors to your website. The biggest obstacle you will face towards this is the extremely short attention span of web browsers. Your website’s content should be highly engaging without making the visitor having to put in a lot of effort. This can be done by being direct and use short, precise sentences.
Avoid using jargon. For example, if you are talking about website security, do not use something as “this website uses 128 bit SSL encryption”, instead use “this website uses the most common and highly effective security measures”. Not everyone is a master in your website’s subject matter and it should over complicate things. In short, the visitor should be able to find what they are looking for while spending minimal time. The best way to do this is to choose a few keywords and structure your content around these keywords.
This also helps immensely with SEO as the search engines will be able to understand easily what a particular page on your website is all about and whether it needs to be included in the search results. The use of keywords should also be minimalistic and natural. Do not flood your article with the keyword. Use it in in places where it truly makes sense. Overuse of keywords will not only make your website seem unnatural but also give your website a bad rep with the search engines causing your website to drop in rankings. Keep it to the point, simple and sweet. here is an example of a good sentence and a bad sentence.
Good: “The 5.5″ screen makes it easy to read”.
Bad: “The extra large screen with a diagonal dimension of 5.5″ makes it very easy to scroll and improves the readability vastly”
Both these sentences convey the same meaning but the first sentence will be more appealing to a search engine when compared to the second sentence.
3.) Add relevant and catchy metadata and headings:
This is the technical part of the website and one of the first places a search engine looks at when going through your website. This a short description about that particular page and gives the search engine a gist of what your website is all about. This is where your website makes its first impressions with the search engine and therefore it is very necessary to do it right. Many first time owners of websites tend to skip this part. It is really not that difficult and there are plenty of resources available online that will allow you to master the art of writing the perfect metadata. You can refer the following websites on how to effectively write the metadata.
The next place the search engine evaluates to rank your website is the heading or title of your post. This has to be catchy enough not only to the search engine but also to the reader. It should compel them to read the entire article. An example would be instead of using “Lose 7 pounds in a week following these 6 steps” use, “Get in shape for summer in 6 easy steps in a week”.
The reader should be able to relate to your article and should feel like the time they are going to spend on your website is justified. The first heading is too generic and there will be millions of article with the exact same heading because of which the search engine will not even consider your website, while the second heading is a bit more relevant and unique from a search engine’s point of view and from a user’s point of view it is catchy and engaging.
Another way to do this is by asking a question or somehow creating a suspense so that the reader is compelled to keep reading. So instead of saying “The 7 creepiest places in the world”, say “do you know of the 7 creepiest places in the world? “. It says the exact same thing in both the cases but in the second case, intrigue is creating which will make the reader keep reading.
One more important thing that we would like to emphasize her is that you should avoid click baiting at all cost. Do not put misleading headings as they might bring in traffic for the short term but once people find out that there is no relevant content to go with the heading, people will not trust your website anymore and your website will drop like a stone in SEO rankings.
4.) Spread the word through Social networks:
Look at any major brand. They spend millions of dollars on just advertising every year. Sometimes the cost of advertising actually exceeds the cost of the product being advertised. The justification for spending so much on advertising is to make people aware of that product. Similarly, people have to be aware of your website. Thankfully you do not have to spend millions to do that. In fact, you do not have to spend anything. With social networks, you have a vast and growing audience that you can tap into for free.
To do this you can begin by creating pages or accounts for your website. Then ask your friends and acquaintances to like or follow this page or account. Regularly post relevant articles from these accounts and eventually you will find their popularity increasing which will lead to a greater popularity of your website. Enlist your close friends to spread the word about your website in their friend circles. This will lead to an exponential growth in a very short time. Do this across all the major social networks such as Facebook, Twitter, Instagram, Snapchat, etc. Once you are off the ground ensure that you keep the people following your social network account or page hooked.
You can do this by being active and regularly posting relevant and unique content that speaks to the kind of audience you are targeting. The more your posts appear on other people’s accounts, the more your website name will be ingrained in their minds and eventually, they will start associating that type of content to your website and your website will become their first point of reference when they want to find any information on that niche. You also have to not go overboard and post so regularly that it starts feeling like spamming.
The last thing you want to do is irritate your followers. 2-3 posts every day are good enough. Just ensure that each post is relevant, unique and engaging. Above all, each post should somehow reference your website in a manner that can’t be missed. Before long you will have a big share of unique visits to your website just by putting in a little bit of time every day and without having to spend any money. Just remember that there are over billion active members on social networks. If you are able to even catch the attention of a small percentage of this pool of people, you will end up with a highly successful website.
5.) Link to other relevant websites:
Another way in which search engines rank your website is by seeing the linkability of your website. So what exactly is this linkability? If the visitors to your website are able to find relevant links on your website to other websites that are able to give them precisely what they were looking for when they initiated the search, then your website will be ranked higher. I’ll explain this in a simpler manner.
Let us say you are writing a buying guide for trumpets. You provide a countdown for the 10 best trumpets available in the market and briefly list what is great about each trumpet and what is not so great and in the end, you give your recommendation. If it is a simple article without any links, then the visitors of your website will have to go back to the search engine and search for the trumpet you said was best to find out detailed reviews about it and to find stores to buy it. Instead, if you include links that direct the reader to a detailed review of a particular trumpet either on your own website or on a different website, the visitor will be putting in a lot less effort.
You can also include the link to an online store so that the visitor can directly see the price and his or her buying options.
This will not only make the whole browsing experience more fluid and easy for the visitor but also increase your credibility in the eyes of the search engine. This translates to better rankings and a higher priority to your website over a similar website but one without proper links. Anything you put up on your website should be backed by credible sources and should alway be linked to them.
This provides the double benefit of building a strong trust with both the visitor and the search engine, which translates to a sustained popularity of your website. Also, link to other popular websites. This might seem like an unwise thing to do as you are sending your traffic to someone else’s website, but if this is done in moderation and at the right places it will better your website’s standing with the search engine which will bring in much more traffic.
So these were the 5 Must Have SEO Tricks To Increase Traffic On Your Website and expand your business audience. Just remember that it will take some time, be patient and keep at it and soon you will be reaping great benefits.